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What is Social Media Marketing (SMM) ?

What is Social Media Marketing (SMM) ?

by | Feb 14, 2019 | Business, Digital marketing, Entrepreneur, Marketing

If you are a Blogger or Digital Marketer then you will get the value of Social Media Marketing. If you do not know about this, or you are new to the internet, then you should be aware that this time is the value of social media marketing today and what it needs for a blogger or an online business man. What is the importance of this post in Social Media Marketing in this post, what is its value in Traffic and Revenue, what is its importance in this post? We will know that through this post

 

What is Social Media Marketing (SMM).

Social media marketing is also known as online marketing. This is part of off -Page seo. Social media marketing [SMM] is a service through which we access the information of our Product, Services, or any Information users / customer of Social Media Platform or they are visible.

Let us understand through a Live Example : – As you all go to Social Media Sites such as Facebook or Twitter. You have often seen that a social site like Facebook or Twitter might have seen Advertise or Offers, Event, in the side bar or Post in Flipkart, Snapdeal, Amazon, or Other Online Business Related. If they click on Advertise, then we get redirected to their website or go away. Activities in the same process are called Social Media Marketing.

The main goal of SMM is to remove the User / Customer from yourself and Attracting their attention, so that they see him and buy him. These are just a matter of an online shopping website. But bloggers are also getting good traffic, visitors or good revenue through social media.

 

Importance Of Social Media Marketing

In today’s time, people spend time on most social networks. As far as my knowledge is, 70% people have been connected to the Internet and an Internet user spends most on Time Social Network. People on social media are active / online in millions of crores. Social media marketing is reaching a big advantage for people living online on social media. Traffic i.e. visitors are very large. This is reaching more benefits to Online Business.

Social marketing does not require much investment, but needs some time. But talking about the old times marketing was just advertising from Newspaper, Template, Posters, more people were not attracted, but since then social media marketing has been getting a lot of traffic since then. Also, Online Business has become the best source of income.

 

Best sites for social media marketing

Social Media has become a platform that is simply modest for anyone with access to Internet, which gives organizations the opportunity to interact with customers / users, giving them the opportunity to increase awareness of their brand. Well there are many sites for social media marketing, but there are only a few sites in my knowledge that have been shown in this way.

Facebook : – If you want to do marketing through Facebook, then Facebook is a very good option because as I mentioned above most people spend in social media, the most active / online people living on Facebook live on it. To have Facebook Marketing, you must have a brand page. Which lets create Create in Facebook Free.

Twitter : – This is also a Good Social Media Site that can be promoted to your products by typing 140 words through Twits. In this you can Promote Your Product from Ads via Twitter Business.

LinkedIn : – We think that LinkedIn is just a Resume, a Search Tool or a Portfolio Website for HR or Employees of a large company. But there is nothing like that. If you are blogging or running an online business So maybe you can give more visitors than Twitter and Facebook. By the way LinkedIn is a Professional Social Network. Tired professional work is more like this. In LinkedIn, you can create Company page and Group through which you can enhance your services professionally and promote in Visitors.

And some of these social media websites which are just like this do not need to say anything more. You can do research on your own.
Google Plus, Tumbler, Stumble Upon, Instagram, Reddit, Myspace, scoop.it etc ..

 

As far as I was in my knowledge, I talked about the topics of all those social media marketing and explained the problem. Maybe it’s a Professional Social Media Marketer, if you think it is different or it seems wrong, then you are requested to help us to correct this mistake and try to explain it in advance. If there is any suggestion or question related to this post, please tell us in the below comment. And share it with your friends. Thank you.

What is SERP and How Does it Work ?

What is SERP and How Does it Work ?

by | Feb 4, 2019 | Business, Digital marketing, Entrepreneur, Marketing, Money

Today we will know what is what is SERP. We know that there are millions of pages on the internet but only a few of us are required to do according to our search. So whenever you do some searches on Internet, then you show Search Results about it. Or we can say that whenever someone searches through a keyword on a search engine, then you find Search Results listed according to your query in Search Results. These Search Pages are also called SERP.

In this case, the importance of SERP ( Search Engine Results Pages ) increases even more Because if you are a blogger and if your content is showcased in Google’s SERP then Organic Traffic will automatically come to your blog. This will give you a very good traffic. But it is not easy to come first in the SERP because there is very much competition for it. So it is very important to know how SERP works and how we can rank our contents in SERP’s Top Pages, which will greatly increase our visibility. So today we will get complete information about what is the SERP and how it matters. Then let’s begin without delay and know about what the SERP is.

 

What is SERP ?

Simply put, SERP is called those Web pages that search engine shows when you search for a keyword. Major Search Engines mainly display three types of listings in their SERPs:

  1. Listings that have been indexed by Search engine spider
  2. Listings that have been Indexed by any person in the Search engine’s directory
  3. Listings who have paid for them to List in Search Engine

The SERP is Full of Form “Search Engine Results Pages”. Who do not know these Term SERP is an acronym. Whenever you do a Google query create then look at the pages you search results that are SERP.

Your Rank SERP which it Page Rank is also called. So obvious thing is if your Page Rank high then automatically he will Show in Pages first Search results. And which on its own will come more people to your website and will increase impression on your site. Statistics of these have been found to be more than 75% of people do not go beyond Search The time First Page. So much becomes necessary for a legitimate thing to come on the First Page.

 

Search Engine Results Pages : What It Is and How It Works

Search Engine Result Pages are web pages that serve users when they search something online, with the help of Google like Search Engine. When users enter their Search query (where they primarily use specific term or phrases, which are also called keywords), in which Search Engine provides them SERP.

All SERPs are unique, even if they are not used in the same search engine, by using similar keywords and search queries. That’s because all Search engines virtually present their results according to their user experience. Which depends on many factors such as User’s Physical Location, browsing history and Social Settings. Two SERPs can look identical, but they both have a difference.

SERPs are constantly changing because search engines like Google, Bing and other Search Engines providers try to provide even better results to their users. They constantly change their Search Technology so today’s SERPs are very different from their former SERP.

 

Organic Results

SERPs consist mainly of two types of content – “Organic” results and paid results. Organic Results are those web pages that appear according to the Search Engine’s Algorithms. SEO Professionals who specialize in optimizing web content and have a great hand in ranking the website, they work more on these organic results.

Some SERPs show more organic results than others, because that is because different searches have different intentions. There are mainly three primary types of Internet Search :

  1. Informational
  2. Navigational
  3. Transnational

Informational searches

Those searches are called where the user thinks they will get information on any topic. There is no point in putting ads in this type of SERP because they are low commercial intent. Here people will not come to buy anything.

Navigational queries

Tell them where users want to locate a particular website through their search. In this case, it may be possible that the user does not know the exact URL of any website and he is trying to scudded it from Search.

Finally,

Transnational Searches

They are called where Paid results are mainly displayed in SERP. Transnational searches are of high commercial intent and in some search terms such as “buy”, it is quite certain that it creates a desire to buy something in the minds of users.

 

Paid Results

Contrary to Organic Results, the results of paid results in paid search results are given by Advertisers. If we talked about earlier then Paid Results used to be quite small, mainly used to be text based ads. Which are displayed above the organic results.

Therefore, the use of paid results can only be done by those who have money available for investment. These are very costly compared to organic results.

 

SERP’s Popular Features

Here you will be discussing some of the very popular features of SERP with people about which you may have been unaware of yet. So let us know about them well.

Adwords (Bottom)

Description : Traditional Adwords ads come in many types, but the most common type of all these are those which are displayed in the Top and Bottom, Top and Bottom Organic Results of Left-hand column. All ads are next to the Colored Label.

Obtainability : Ads are ranked primarily how relevant they are and how useful they are for those who are searching for them. It depends on just a few reasons.

Adwords (Top)

Description : Traditional Adwords ads come in many types, but the most common type of all these are those which are displayed in the Top and Bottom, Top and Bottom Organic Results of Left-hand column. All ads are next to the Colored Label.

Obtainability : Ads are ranked primarily how relevant they are and how useful they are for those who are searching for them. It depends on just a few reasons.

 

Featured Snippet

Description : Whenever Google requires a question and does not have the core knowledge graph, then he tries to find the same answer in the index. This is done by preparing the result of a special class of Organic result, where information from main target page is present and present.

High CTRs of Featured Snippets are compared to regular organic results.

Obtainability : Featured Snippets, often spaced everywhere:

  • It usually remains at the first page of the SERP
  • It is often extracted from the main page, which correctly answers the query from anyone
  • It holds more importance for those pages which have already been ranked in 1-5 of any Search query.

 

Image Pack

Description: Images Packs are called results that show up on the horizontal row of an image link, and if you click on it you will get Google Image Search. Images Packs can appear in any Organic Position.

Obtainability: Image Packs are called special results which only appear when a particular search is searched and visual content is the most valuable. They use Ranking rules more than Core organic algorithm.

With Image Content, it is recommended that some best practices also be followed, such as:

  1. Descriptive file name
  2. Descriptive alt text
  3. Human-readable URL
  4. Optimized image size
  5. Title attribute included

 

In-Depth Article

Description : For any broad and ambiguous terms, Google blocks a “in-depth” article, which is almost indistinguishable compared to organic results. They follow different ranking rules, which are different from the core organic results and are dominated by large publishers. Every block has three articles and which occupies an organic position.

Obtainability : Mainly winning in-depth articles exclusively large and high authoritative publishers. Those who have certain specializations:

  1. long-form content (2000-5000 words)
  2. Schema article markup
  3. Authorship Markup
  4. Unique, high-quality writing

 

Knowledge Card

Description : Knowledge Cards (which are part of the Knowledge Graph) make a very big ground cover, from semantic data human-edited sources to semantic data which is extracted from Google Index, and private data partnership too.

These are mainly appearing in top of SERP in Desktop Search.

Obtainability : All Knowledge Card results are either based on Human-edited data or they appear on the results of data agreements with partners. For this reason appearing in the Knowledge Card is very funny for any site.

It is very important to know which keywords have been affected by the Knowledge Graph, because knowing this will enable us to prioritize the keywords, with the help of knowing how Google entity stores the data.

 

Knowledge Panel

Description : As soon as Knowledge Panels (aka Knowledge Graph) Knowledge Cards, the semantic data is extracted from many sources such as human-edited sources such as Wiki Data, along with which the data is extracted from Google index and its As well as private data partnerships.

These are mainly appearing in the right of SERP in Desktop Search.

Obtainability : All Knowledge Panel results are either based on Human-edited data or they appear on the results of data agreements with partners. For this reason, appearing in the Knowledge Panel is very funny for any site.

It is very important to know which keywords have been affected by the Knowledge Graph, because knowing this will enable us to prioritize the keywords, with the help of knowing how Google entity stores the data.

 

Local Pack

Description : The keywords which Google thinks of having Local Intent in them are SERP always contained in a Local Pack where the three most important physical locations selected by Google are kept.
This feature always dominates the SERP in Mobile.

Obtainability : Local SEO has changed a lot in the past few years and just local features are evolve very soon. If you have a local business, then you also need to be familiar with Google’s Local Space.

 

Local Teaser Pack

Description : As soon as a local pack, a local business result of a three pack is shown which is shown in the map, along with some additional information such as opening hours, reviews, images etc.

Obtainability : Local SEO has changed a lot in the past few years and just local features are evolve very soon. If you have a local business, then you have to get familiar with Google’s local space soon.

 

News Box

Description : Time-sensitive and newsworthy topics can generate a block of results through Google News. Since the “in the news” update has come in 2014, many sites have been able to rank in the news block since then.

Obtainability : Finding results from Google News is a very different process that is very different from Organic results.

 

Related Questions

Description : Related questions show cards algorithmically – generated questions that Google thinks are related to Search. All questions seem to expand as if they are a feature snippet. Related questions are mixed with Organic Results and their location may vary in SERP.

Obtainability : Related Questions It may seem like they are related to Featured Snippets in some way. In most cases:

  1. Related question is also called keywords with Featured snippets
  2. Who is the winner in Featured Snippet, the related question is also called winner
    By winning in the related question, you may see a small CTR bumps. But Related Questions helps us find the Featured Snippet keyword opportunities.

 

Reviews

Description : Review stars and rating data are sometimes displayed for products, recipes, and other relevant items too. Review / rating data is always shown in the Destination URL and Snippet.

Results which have a higher rating, have a higher CTR.

Obtainability : Google Rules on which the Stars depend on the results in the results has not been published yet, and they differ according to the industry. But at least it is necessary to be in the page of Schema Markup for review.

 

Shopping Results

Description : Paid Shopping results or Product Listing Ads (PLAs) that are used are directly for selling products, they are very rich information such as images and pricing.

Obtainability : As soon as Adwords, Shopping is also a Paid Placement.

Whether you are in a Paid search business or not, but this is a very good thing to know about when you are competing with Paid Resulst for Organic results.

 

Site Links

Description : Google always displays the 10 pack of 10 site links while searching for any exact domain. In this full pack, 5 organic positions that dominate in SERP remain intact.

Site Links can help your site in something like this:

  1. Generating High CTR from SERP
  2. By reaching users as soon as possible to their needs

Obtainability : The three main reasons that drive the site links to appear in the SERP:

  1. Type of query – Site Links which appear on main branded terms
  2. Site traffic – Site links which are mainly appearing in large branded sites with high traffic
  3. Applying Search Action anchor markup to your site

 

Tweet

Description : From 2015, Google has started displaying Tweets directly in SERP, which is mixed with organic results and displayed. Unlike Google+ results, Twitter does not have any effect on personalization.

Obtainability : Twitter’s results are not organic in general sense, but they raise the visibility of any brand in SERP.

 

Videos

Description : thumbnail is displayed in Video results (especially YouTube). They used to be the first true vertical but they seem to be more organic growth.

Obtainability :  Video results appear only for a few keywords. It is very important to have video schema markup at least in the page.

 

By now you have come to understand what SERP is and how it works. So, if you have a website or a blog, then how important is it to get into the top page of SERP? I sincerely hope that I gave you complete information about what SERP people do and how it works and I hope you guys have understood about SERP. I am convinced of all the readers that you too share this information with your neighbors, relatives, friends, so that we will be aware of our interactions and this will greatly benefit everyone. I need you people’s support so that I can bring you even more new information.

My always try is to do that I always help my readers or readers on every side, if you have any doubt of any kind, then you can ask me unexpectedly. I will definitely try to solve those Doubts. Please tell us how you think this article is SERP and how it works, so let us know how to learn something from your thoughts and improve it.

 

What is Google Trends and How is it Beneficial for Blogging ?

What is Google Trends and How is it Beneficial for Blogging ?

by | Feb 2, 2019 | Business, Digital marketing, Entrepreneur, General News, Marketing

Do you know what Google Trends is (What is Google Trends) If we do not know what our work comes out. So today I will tell you how Google Trends is very beneficial for blogging. When we write a post for our blog, we do keyword research before that. Keyword researches are searched by keywords that are more searched by people. And try to give people the same information as they want. Google Trends helps us learn similar keywords. Next we will learn how Google Trends works.

 

What is Google Trends

Google Trends is a tool that records every change that happens over time and Show us as a graph These tools also tell us about the number of times the keywords have been searched by which people have searched for. This helps us to know whether we will benefit from using that keyword. In this way, this is a very unique tool that tells about the changes that happen over time.

 

What does Trends mean?

Yes you understood right! When people like something more then at that time that thing is called trending. And it varies with time.

You must have heard of this idiom.

“Change is the Rule of Nature”

Some keywords are such that its importance decreases over time, and the traffic also becomes evenly negligible. So from Google Trends, we can also compare keywords to which keyword is better. Along with this it is also clear which traffic will remain in the post using which keyword. Writing a post does not mean that it is written and then left forever. We should keep updating it over time and at that time whatever keyword trend should be attempted to implement it if it is relevant.

Google Trends records every hour’s search. And how much the keyword search has decreased and how much is increased. When you look at Google Trends, it will show you the performance of any keyword in the time-period as per your wish.

 

Establishment Of Google Trends

As the name suggests, Google Trends is a service launched by Google platform. First of all, it started Google in the name of Google Insights for Search on 5 August 2008. December 27, 2012 Google has made Google Trends by changing Google Insights. Google Trends tells us the whole information about search keywords in Google, category wise. In this way people associated with every niche can easily find the trend of their Target keyword.

 

How Google Trends Works

There are so many tools that you use for SEO (search engine optimization). Some of these tools are free while some are paid. If you spend some time researching keywords in those tools, then you will be able to find out how Google Trends works.

First of all, you understand that the keywords that you remove in the paid tools or you find the competitor keyword also show all the data based on trend, search volume and competition.

Google Trends will provide a complete keyword keyword information from 2004 to just one hour ago. It shows all the information through a graph. You put your target keyword in the search query box in it. Select any country you want to check on keyword trends. In this, you have to take a Time-Period to see how long you want to see the trends in the form of graph.

Next, you select the category of keywords. After that, web search means that the image, news, shopping, YouTube, select which platforms you want to see the results. This will show you the fluctuation in the graph in that specific time-period as a result. With this, it will also show related topics and related queries.

Google Trends additionally gives another feature so that you can compare between 2 or more keywords and show them in the graph simultaneously. All the keywords will have different lines. And also the color of the line of each keyword will be different. So in this way you can know the full history of any keyword.

Note : The popularity of a keyword between 0 to 100 in numbers. If 0, then that means that the popularity of that keyword is a lot of work. In the popularity of 50’s, she comes in the middle and 100 means that her most popular is that she has her popularity in the peak.

 

Benefits of Google Trends Tool

These tools greatly benefit every blogger and website owner. The purpose of creating a blog or website is to make it accessible to more people. Why will the popularity of the blog be increased where people will be? Also the revenue will increase.

So lets know what the benefits of Google Trends are that are important for all bloggers.

 

Keyword Comparison

Compare keywords from Google Trends. This allows you to choose the best keyword for your business or blog. In this you can see which of the different keywords of the same topic is being searched the most. And also by looking at the previous trends of it, it will also be known that in the first and the last, there is the highest level of ascendance.

 

Interest by Region and Sub Region

People in every corner of the world whose choices are different according to their location. If you wish, you can easily find their interest with this tool. Suppose you want to get traffic from US, UK, then you have to know what is going on in trending in the people there. Then you can choose the best keyword that the people there search the most. Now you can write a post with high quality content based on keyword. If you specialize in Search Engine Optimization then you can bring heavy traffic to your blog from there.

 

Real Time Data

These tools track real time data according to time, which is very beneficial for your business. This shows what is being liked today.

 

Best Content creation

It also benefits from the Google Trends tool that helps write better and high quality content. From here, you can write high quality content on topics that are preferred among people using the best keywords. And when the content is of high quality then the traffic will definitely come.

Friends, this tool is the solution to every problem of our keyword research. There are countless advantages of using it. Which helps to increase the blog and website’s popularity. It can be time to start using it and knowing things. But if you master it then you will become even stronger in S.E.O.

 

Conclusion

Friends, what do you think about Google Trends. I hope you find this post really good. Now you must have understood how the Google trends tool works. With this we have also understood that what are the advantages of this.

Friends, if you find this post beneficial, then share it with your other blogger friends too. So that they can also help in finding related keywords from trending topics. Make sure to share this post with Facebook, Twitter, and Instagram as much as possible with your friends.

What Is Digital Marketing And Why Is It Important For Your Business?

What Is Digital Marketing And Why Is It Important For Your Business?

by | Jan 18, 2019 | Business, Digital marketing, Entrepreneur, Growth, Marketing

As we know that this era is of digital. In this case if you do not know what is Digital Marketing, then maybe you might be a little behind. I am saying this because we have to walk with our changing age, otherwise we will be left behind. And this thing applies in business too. The days went by when people used to go home and talk about their things, this kind of strategy is not like a masculism to walk on today’s roles. Because it is a waste of time and it is almost impossible to reach so many people in such a short time.

In such a great way Digital Marketing has a great way to market your products. Through which companies can reach close to their targeted customers in very short time. If we talk about the past few years, we will find that the nature of advertisements has changed quite a bit. Earlier, people used to run their advertisements at a place where most people were seen, such as TV advertisements, radio and all the methods were implemented. But this thing is no longer effective because in today’s era, if you get the maximum number of people, then the place is Social Media or Internet. In such a situation, if you have to reach your advertising to millions of people at once, then you have to leave the traditional traditional marketing funds and move towards Digital Marketing.

That’s why I thought today why you should be given information in detail about Digital Marketing so that you can also know about this new Concept Digital Marketing. Then let’s start delaying and know what exactly is this digital marketing and how it works.

 

What is Digital Marketing

Digital Marketing is a term of two words : Digital and Marketing, Digital is here with the Internet and Marketing is related to advertising. I mean to say that this is a way in which companies do marketing their products through electronic media, which is quite different from the traditional way. Here digital marketers have to experiment different marketing campaigns and sell them to sell a company’s product. They have to analyze these marketing campaigns how people like things more and who do not.

They also have to see that people see some kind of things, they attract more attention to their attention, and seeing what things they buy things. In order to do these digital campaingn, they use other digital media such as mobile messages, mobile apps, podcasts, electronic billboards and radio channels.

So what I mean to say is that digital marketing is similar to a large umbrella within which all our online efforts are endured. This digital business is mainly used by Google Search, Social Media, email and other websites, to connect with as many people as possible. The reality is that nowadays people spend most of the time online than the first time. That’s why even now the business model has changed to a great extent, so now people of offline marketing are not using much, but now <strong> Online Marketing </ strong> is proving to be more effective. Because now it is true that marketing is the right way to connect with the right audience in the right place and in the right time. So you have to think about where you can meet these people so that you can grow your business. And the answer is online.

 

Why digital marketing is so important

Now it comes to the fact that why this digital marketing is so important. So, I want to tell you that today’s Digital Media is so much open that today everyone has many sources of information. They can get any information at any time and in any place. Now the days are not there when they depend on text messages and they could see the same thing about which marketers gave them information. As this digital media is increasing day by day, it has more entertainment, news, shopping and social interaction. Nowadays, Consumers are not only listening to the company’s words but they are also identifying the good and the bad themselves and collecting information from others as well.

Nowadays, they want to trust a brand in which they can trust, understand their needs of companies, and show them the things they need to buy that they can buy later. They are not interested in the show spoilers. They should have brands that they can trust, and who live up to their expectations.

 

Challenges that have to withstand digital marketers

1. multi use of Digital Channels
Consumers use many digital channels in their different devices in different ways, for which they have to use different protocols, specifications and interfaces. So it is not possible to interact with them in the favor of digital marketers.

2. Increasing intensity of competition
Digital channels are much cheaper than other traditional media, which makes it easy for people of any business size to use them. So now it is not so easy to get consumer attention.

3. Increasing Data volumes
At the end of any digital channel, consumers lose a lot of data behind. It is very difficult to handle these data. Finding the right data with it is also a very big challenge from those data volumes.

 

Digital Marketing What are the main Assets and Tactics?

Here we will learn about some of the properties and tactics of Digital Marketing, which you may know. Assets of Digital Marketing

  • Your website
  • Your blog posts
  • E books and whitepapers
  • Info-graphics
  • Interactive tools
  • Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)
  • Earned online coverage (PR, social media, and reviews)
  • Online brochures and look books
  • Branding assets (logos, fonts, etc.)

 

Digital Marketing and Tactics

 

Search Engine Optimization (SEO)

This is a process by which the website is optimized, so that it can be a good and better rank, which is good on the Organic Traffic website itself. With this show also the first of the Search Result.

Content Marketing

The creation and promotion of Content Assets, which can lead to brand awareness, traffic growth, lead generation.

Inbound Marketing

Inbound marketing is a ‘full-funnel’ approach in which the use of online content is used to attract, convert, closing, and finally delight its customers.

Social Media Marketing

In this marketing, your brand and your content are promoted in the Social Media Channel, which will lead to brand awareness, drive traffic, and leads.

Pay-Per-Click (PPC)

This is a method that drives traffic to your website, in which you have to pay your publisher money if your ads are clicked. A very popular PPC is Google AdWords.

Affiliate Marketing

This is a performance-based advertisement in which you get commission if you are promoting any other’s products and services in your website.

Native Advertising

Native advertising is called advertisements which are primarily content-led and which are featured in another platform with any non-paid content. BuzzFeed’s sponsored posts are a good example of this kind of advertise.

Marketing Automation

Marketing automation is called in which software or any other tool is used for Marketing Promotion. So that some of the repetitive tasks such as email, social media, and other website actions are automated.

Email Marketing

Companies use email marketing to interact with their audience. Email is used to promote content, discounts and events.

Online PR

Online PR is a way to use online coverage to protect digital publication, blogs, and other content-based websites. These are similar to traditional PR but just in the online space.

 

Is Digital Marketing Used in All Business? B2B and B2C?

Digital marketing works in any business and in any industry. Whether your company is selling anything, with the help of digital marketing, you can understand your Consumer, understand their needs and ultimately create Online Content as per their need.

For B2B
If your company is B2B, then the main work in your digital marketing will be with online lead generation, in which you have to talk to a salesperson. For this reason, your marketing strategy should be something that will get as many quality leads as possible through your website and through support digital channels for your salesperson.

For B2C
If your company is B2C, then the main task in your digital marketing will be to bring more and more people to your website and make them your customer without requiring a salesperson. This is why you need to focus more on Lead generation. But you should be more focused on any buyer, which he can easily migrate from here in your website and finally buy your own.

This is why channels for B2C companies like Instagram and Pinterest are more valuable than business-focused platforms linked to LinkedIn. (For this reason, B2C companies are more valuable to Instagram and Pinterest as channels for the business-focused platforms LinkedIn.)

 

What are the Benefits of Digital Marketing?

In comparison to any other offline marketing methods, marketers can see exact results in real time from marketers. If you have ever advertised in a newspaper, then you must know that how difficult it is to say that how many people have actually seen your advertisement. It is also not possible to know this. This can be done easily and accurately in digital marketing.

Here I will try to explain to you people by giving similar examples.

Website Traffic

With the help of Digital Marketing, it is quite easy to know how many people have seen your given ads, in this work, we can use any digital analytics software. You can also know from which source the most traffic comes to your website and you can work accordingly.

Content Performance and Lead Generation

Here you can think if you have created a product Brochure and sent it to people’s letter boxes. So here you will face the same problem and once you do not know how many people have seen your product Brochure open and many do not.
Here if you had a Brochure in a website, you can easily see how many people have opened and read your Brochure. Here you can learn all these things well.

Attribution Modeling

This is a very great and effective way in which you have to use the right tools and technology so that you can trace all the actions of your customers. This is why we call attribute modelling because it allows us to know what is the attribution trend, in what way people are researching a product. With this you can know that you need to work harder in the area and why. This will increase your sales to a great extent.

 

What types of content would be right?

What type of content will you make depends on the needs of your audience, which is what they need in different stages. You must understand the goals and challenges of your audience, how they are related to your business. Your goal should be to help you with your online content crossing their challenges in the basic level.

Here you want to tell people about some of the important things that you can know about the mindset of a buyer. Here you will tell people about some stages, which is very important for you to know about.

 

Awareness Stage

Blog posts
It is very important to increase your organic traffic. If it is paired with Strong SEO and the keyword strategy, then it can prove to be very helpful.

Info-graphics
These are very shareable, which means that you have more opportunities in social media that people share this type of content more.

Short videos
Again, these are very shareable content which can be used to give more space to your brand if it is given in a platform like YouTube.

 

Consideration Stage

E books
This is a great way to get lead generation as it is very much more comprehensive than blog post or info-graphic, which means any visitor can give you your contact information in exchange.

Research reports
These are very high value content pieces, which are very useful for lead generation. Research reports and new data are very important to your industry because they often choose media and press.

Webinars
These are very detailed, interactive forms, for any video content, webinars are a very effective consideration stage content format because it is a very comprehensive content compared to a blog post or short video.

 

Decision Stage

Case studies
If a detailed case study of your website is created then it is effective form of content for your buyer because it has a positive effect in their decision.

Testimonials
If case studies do not fit your business properly then short testimonials for your website is a better alternative. This will help people to know about your website and its products in a comprehensive way.

 

I sincerely hope that I gave you full information about what is Digital Marketing and I hope you guys have understood about Digital Marketing. I am convinced of all the readers that you too share this information with your neighbors, relatives, your friends, so that we will be aware of our interactions and will all benefit from it. I need people’s support from you so that I can bring you even more new information.

My always try is to do that I always help my readers or readers on every side, if you have any doubt of any kind, then you can ask me uncomfortable. I will definitely try to solve those Doubts. Please tell us what you think of this article by Digital Marketing, so that we can get a chance to learn something from your thoughts and improve some.

 

#We DeezWeb Team Support DIGITAL INDIA

 

 

How to Get Motivated Starting Right Now

How to Get Motivated Starting Right Now

by | Jan 15, 2019 | Business, Entrepreneur, Marketing

We’ve all experienced the dreaded “slump” – that slow-moving period of time when we just don’t have the motivation to do the things we need to do. Sometimes, simply getting motivated can be the hardest part of completing a task or reaching a goal.

In this article, we’ll talk about what we mean by motivation and why we feel unmotivated in the first place. Then we’ll give you some tools to climb your way out of the slump and get back to accomplishing your goals.

There’s no more time to waste – let’s get started!

What We Mean By Motivation

When we discuss “motivation”, we simply mean your desire to accomplish a task. Motivation is the feeling that propels you to complete an assignment before the deadline, or to hit the gym after work.

There are several different types of motivation, all of which fall into two categories: ‘intrinsic’ motivation and ‘extrinsic’ motivation. Intrinsic motivation is your own internal drive, or motivation that comes from within you. Extrinsic motivation comes from outside sources that propel you to accomplish things.

You can drill down even further with this. For example, intrinsic motivation includes competence motivation and attitude motivation. The former is the desire to learn new skills or improve old ones for the sake of having the knowledge, while the latter is the desire to change something about yourself or your lifestyle.

Fear can also be an intrinsic motivator if it stems from an internal source. For example, a fear of failure would be an intrinsic motivator. On the other hand, a fear of getting fired would be an extrinsic motivator, because your fear comes from an external force.

Other examples of extrinsic motivation include reward- or incentive-based motivation, achievement-based motivation, power-based motivation, and affiliation motivation. These types of motivation drive you forward by promising some kind of reward, a marker of achievement, new power, or affiliation with powerful people.

None of these types of motivation are inherently better or worse than the other types. Some, like fear, power-based, and affiliation motivation may sound easily corruptible, but they can also be used in healthy ways to accomplish necessary tasks when you’re feeling unmotivated.

Why We Feel Unmotivated

Before we discuss how to get out of a slump, let’s touch on why we face a lack of motivation in the first place. Understanding the reasons behind why you feel unmotivated will help you tackle the problem in a way that directly confronts it.

Three common contributors to a lack of motivation include fear, burnout or fatigue, and poor goal setting. These things can work alone, or combination to sap your will to strive toward your goals.

We’ve briefly talked about how fear can motivate you by providing a reason for you to accomplish a task, but sometimes it does the opposite. A fear of failure might spur you to work harder to succeed, but it could also cause you to hold back. After all, if you never try, you cannot fail.

Burnout can also make it difficult to stay focused. One symptom of burnout is a diminished passion for work, which could undermine intrinsic motivations such as competence and attitude motivation. It’s hard to learn new work-related skills when you don’t have the energy to care about your work.

Setting goals could help you get motivated, but if your goals aren’t well-designed, they could do more harm than good. Unspecific goals with no clear path to success are difficult to achieve. If you feel like you’re working hard and not seeing results, you can lose your desire to keep working.

How to Get Motivated Starting Right Now (5 Tips)

Getting motivated involves a combination of figuring out what does and does not motivate you. Then, you can start applying methods based around the type of motivation that works best for you. These tips can help get you started.

1. Put Your Goals in Writing

Simply put, those who put their goals in writing are more likely to achieve them. Having a visual representation of your goals can provide an external reminder that taps into your achievement motivation, and encourages you to continue.

This could be as simple as listing your goals on a sticky note and leaving it on your bathroom mirror. In contrast, you could concoct a dream board with a ten-year plan mapped out on it. The only qualification for how you display your goals is that it should make you feel motivated.

However, when you’re writing your goals, they shouldn’t be too generalized. Setting goals that are Specific, Measurable, Attainable, Relevant, and Time-Bound (i.e. SMART) can help give you parameters to make sure your goals won’t overwhelm you.

2. Develop a Routine to Minimize Distractions

If you’re intrinsically motivated most of the time, but are currently distracted enough that you’re unable to work, developing a routine could help you get back on track. Routine helps us avoid distraction and get into a mindset suitable to achieving our goals.

To develop a constructive routine, start by looking at your current schedule. Your routine should fit with it, and not conflict. If your routine and your schedule are always butting heads, you’re not likely to stick to the routine.

You could incorporate ‘rituals’ into your routine to help put you in the right mindset to work. For example, listening to the same song at the beginning of every day will train you to associate it with work.

Your routine should cut down on distractions. If there’s something always seeming to pull you away from work that brings you closer to your goal, complete the task early on, or work somewhere away from the distraction.

With your other concerns out of the way, you should be able to better access the intrinsic motivation that normally drives you to accomplish tasks. Sometimes our motivation to accomplish something is not far out of reach – we just need to focus in order to see it.

3. Break Down Your Long-Term Goals

Achievement motivation can be a great help when it comes to completing the tasks needed to progress in your career. However, goals such as earning a promotion are long-term. In the period between, you might find yourself feeling unmotivated.

Like many other kinds of extrinsic motivation, achievement motivation depends on you feeling as though your work is garnering results. If you instead feel like you’re putting in a lot of work and not getting any closer to your goal, your level of motivation will likely decrease.

Creating smaller goals leading to your main goal can help you keep your achievement motivation high. Ticking off a smaller goal, like completing a project for example, will help you see ways in which your work is getting you closer to a specific goal.

4. Reward Yourself for Completing Small Goals

Reward- and incentive-based motivation are what we use to train animals such as dogs. When the dog does a trick, it gets a treat. As much as we might like to think we’re above such things as an advanced species, we’re actually susceptible to the same sort of bribery.

For example, think of something you really love. Whatever you decide to reward yourself with should be personalized to you and carry enough weight to make you want to achieve your goals. Tell yourself that if you complete all the work you scheduled for the day, you can go see a movie or take yourself out to dinner.

If you want to simplify it even more, keep a bag of your favorite snack nearby and reward yourself with a small helping for finishing each task on your to do list. If you want to avoid food-based rewards, try using ten-minute work breaks as an incentive. However, do make sure breaks are a scheduled part of your work day, regardless of whether you meet your goals.

5. Don’t Post Your Goals on Social Media

Many articles on motivation will tell you to shout your goals from the rooftops, because having others who know about your goals will hold you accountable to them. However, research has shown this isn’t necessarily true, and could have the opposite effect.

If you announce your intentions to achieve by posting your goals on social media or sharing them with friends, you start to see yourself as having already achieved them. In a nutshell, your motivation decreases because you already see yourself as having achieved what you want.

If you still want some level of accountability, try joining something like a writing or design group where you can meet with other people and work on projects together. Remember, the focus of these groups should be completing work or providing deadlines to motivate you, not talking about projects you’ll do someday.

Conclusion

There’s no need to feel afraid of being unmotivated. It happens to just about everyone, and the good news is it doesn’t last forever. When you find yourself stuck in a slump, there are plenty of actions you can take to get back on track and accomplish your goals.

This post has looked at a few tips to help give you some extra motivation. Let’s recap them:

  1. Put your goals in writing
  2. Develop a routine
  3. Break your goals down
  4. Reward yourself for completing small goals
  5. Don’t post your goals on social media

Do you have questions about how to get motivated? Ask away in the comments section below!

Original Content Belong to Elegant Themes

How to Start a Business in 13 Steps

How to Start a Business in 13 Steps

by | Dec 26, 2018 | Business, Entrepreneur, Growth, Marketing, Money

Many of us dream of starting our own business. When looking around, it’s tempting to think, “Hey, anyone can do this!” But it’s important to remember that there’s a difference between merely starting a business on paper and setting yourself up for success. Done correctly, it takes careful planning, investment, and motivation. Going in blind and starting a business without knowing what you’re getting into can lead to costly failure.

In this article, we’ll attempt to take as much of the guesswork out of the process as possible by showing you how to start a business in 13 general steps. Some of these steps will be slightly different based on the region you live in. For example, the “legal stuff” in this article specifically focuses on the US.

That said, no matter where you reside we recommend checking with a local lawyer and your local government to determine any legal requirements for starting a business in your area. Nothing in this article should be considered legal advice.

With that caveat out of the way, let’s talk about what you need to do to not only start your business but set yourself up for success!

1. Start with You

Don’t just jump in. Make sure you have what it takes to run your own business. Don’t limit yourself, but evaluate yourself to know who you’re dealing with. Know your strengths, weaknesses, likes, dislikes, tastes, and interests. Know your skills, passions, the lifestyle you’re after, how much you can spend, how much you can afford to risk, and the types of work you want to do.

Not everyone can be their own boss. It takes motivation and discipline to see the project through and it’s difficult to stick with something you don’t like. It’s okay if you don’t know much about business itself at first. Take courses if you need to. The important thing is that you’re completely invested in (and a good fit for) the work required for the business you choose to create.

2. The Business Idea

It pays to spend some time on the business idea. Here are a few things to ponder:

Maybe you have a better solution to an annoying problem. What problems can you solve?

Look at what’s coming soon in various industries such as technology, health, entertainment, etc. Ask how it will change life or business in general and what you can do to position yourself (and your business) to capitalize on that change.

How can you apply your skills to a different industry? For example, do you have a unique skill set or way of thinking learned in one industry that has yet to be applied to another? Perhaps there’s opportunity there?

Can you provide something better or cheaper than it’s currently being provided? Can you provide something to a location that doesn’t have access to it?

You can also search the web for business ideas and take note of those that sound like a good fit for you.

One method is to ask yourself a few simple questions that will help you narrow down your options:

  1. What are your strengths?
  2. Of those strengths, what is in demand?
  3. Of what is in demand, what can you afford to provide?

Once you have a few ideas, run them by someone you trust that has a strong sense of business. Ask for advice from other entrepreneurs that you trust.

3. Perform Market Research

Once you have your business idea, research it to make sure that it’s in demand, that there’s room in the market for you, and that you can afford to provide it. Perform a SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats).

Research your competitors and the market demand in the area you’ll provide the business. This might require you to interview businesses to see if they need your product or service.

You have to figure out your unique advantage–often referred to as a unique selling proposition. Your business will fail if you’re number 75 trillion on Google that’s offering the same service. How are you different? What can you do that they’re not doing?

It’s important to do your own research. Someone else’s research might not be complete or it could be out of date. They may have focused on a different point than you need to. Also, don’t just search online. Go to the source. The more time you invest up front the fewer problems you’ll run into later.

4. Write a Business Plan

A business plan is a written description of your business. It works like a roadmap and should be updated over time. It helps give you the information you need to develop the business and get funding (or what it will take to bootstrap, if that’s the path you choose). It also provides projections to help you decide how viable your idea is.

There are several ways to create a business plan. The Small Business Administration recommends creating a detailed description of each point in this structure”

  1. Executive summary – a high-level summary
  2. Company description – describes the business
  3. Market analysis – target market, competitors, etc.
  4. Organization and management – who does what and why they’re qualified
  5. Service or product line – details about the products
  6. Marketing and sales – what are the sales channels and what is the strategy
  7. Funding request – what is needed, how it will be used, when it will be paid back
  8. Financial projections – how much the company will make and when for 5 years
  9. Appendix – projections, resumes, licenses, contracts, etc.

Generally speaking, it should have 20-30 pages and a 10-page appendix. This is the traditional route and more companies are familiar with it, so this is what we recommend if you’re planning to get funding. The business plan provides the information you’ll need for the rest of this list.

Remember: it should be revised as time goes on. Don’t be afraid of making changes. Every good business makes course corrections.

5. Plan Your Funding

Determine how much funding you’ll need, when you’ll need it by, and when the company will start making a profit. Use this information to pitch potential investors and secure the funding you need.

You have several options:

  • Self-funding (Bootstrapping)
  • Friends and family
  • Grants
  • Angel investors
  • Venture capitalists
  • Crowdfunding
  • Advance from customers
  • Trade equity
  • Loan from partners
  • Bank loan
  • Business credit line

Out of these options the easiest sources of funding to secure are self-funding (of course) and a business credit line. Depending on the business you’d like to start however, these options may not provide enough money all at once for you to do what you need to do. That’s where actual outside investment becomes necessary.

6. Choosing the Business Structure

Before making your business official you’ll need to decide what type of entity it is. This will determine how you file taxes, liability, etc. The main entities include:

  1. Sole Proprietorship – you are the only owner and you’re responsible for all debts and it can directly affect your personal credit.
  2. Partnership – you have one or more partners and you’re all responsible for all debts.
  3. Corporation – the business is its own entity and it is responsible for its own liabilities.
  4. Limited Liability Corporation (LLC) – the business has the legal protections of a corporation and the tax benefits of a partnership.

7. Choose and Register Your Business Name

Find a name that matches your brand and mission. Choose something that makes sense for your niche or industry. Make sure it isn’t already in use, and make sure to get the domain name and social user names.

8. Open a Business Bank Account

Open a checking account specifically for the business in order to keep it separated from your personal accounts. This will help with daily spending, bills, legal, and taxes, and will look more professional so others will take it seriously.

9. Get Your Tax IDs, Licenses, and Permits

Be sure to get all of the required licenses and permits. This includes state and local registration. The exact licenses and permits will be different depending on the type of business and product or service you’re providing.

10. Your Business Location

Set up your office and anything else your business requires to operate. This includes all of the equipment, furniture, supplies, etc. Make sure to choose a location that works for your business. There may be restrictions for certain locations.

For example, some equipment may not be allowed in residential areas, or you may have zoning issues for the types of businesses that are allowed. Even if it’s a home office, be sure to include the cost in your business expenses.

11. Build Your Team

If you’re hiring team members, be sure to follow local legal guidelines. Set clear goals and responsibilities, develop great communication channels, and set a strong company culture. Make sure everyone is a good fit for the company’s goals and vision.

Even if your business is a sole proprietorship, it’s a good idea to have a team mindset. You might need to partner with others to perform tasks that you don’t want to do or don’t have time to do. For example, you might want to hire someone to write for your blog, handle social media, create the graphics for your website, etc.

12. Create the Product or Service

You’ll need actual examples of the products or services. This can be as simple as a portfolio to show examples of the work, the first phase of software, the first run of a manufactured product, etc. It needs to be something viable and not just a mockup. It doesn’t have to have all the bells and whistles at launch. Those can be added later. Remember, Divi was started as 1.0., not 3.0.

13. Promote Your Business

No matter how amazing your product or service is, it won’t help anyone if no one knows about it. You must promote your business to your target market. An essential element in promoting your business is having an amazing website and a strong social media presence. Develop your website to bring in organic traffic. Run ad campaigns when and where appropriate. Build your email list.

Once you’ve started making sales, ask for feedback and listen to your customers and make changes as needed. Build a strong relationship with your customers. Continuously add value and improve the quality of your products or services.

Ending Thoughts

Some of these steps can be done in a different order, but you do need all of these in order to start a business. There aren’t a lot of shortcuts when it comes to establishing a successful business. It takes time, planning, investment, and effort. Once you get your business started you’ll need to keep improving, keep competing, keep investing, and keep marketing. Make smart changes as needed and don’t give up.

We want to hear from you. Have you followed, or plan to follow, these steps in building your own business? Let us know about it in the comments.